Editorial policy

Purpose

To ensure our content is accurate, evidence‑based and reader‑first.

Evidence standards

We prioritize:

  1. Clinical guidelines and systematic reviews/meta‑analyses

  2. Randomized and cohort studies

  3. Authoritative textbooks and consensus statements

  4. Expert commentary that aligns with current evidence

We avoid single, low‑quality or anecdotal sources.

Editorial process

  1. Topic selection: Based on reader needs, clinician input, and search data.

  2. Research & drafting: Writers use primary sources and reputable medical organizations.

  3. Medical review (when applicable): A qualified reviewer checks for clinical accuracy and safety.

  4. Copy edit & fact‑check: Editors verify claims, figures, and citations.

  5. Final approval: The editor signs off.

  6. Maintenance: Time‑sensitive posts are reviewed at least every 12–24 months or earlier if guidelines change.

Corrections & updates

We correct factual errors promptly. Substantive changes are noted on the page with the date.

Visuals & media

  • Patient photos are used only with documented, prior consent.

  • Illustrations and photos include alt text for accessibility.

  • We avoid misleading before/after imagery and disclose when lighting, makeup, or devices differ.

AI and automation

We may use AI tools for brainstorming, grammar, and formatting. All publishable content is reviewed and approved by human editors.

User‑generated content

Comments and community submissions are moderated. We may edit for clarity/length; we do not allow harmful, discriminatory, or promotional medical claims.